A full-immersion and digital experience to discover the world of Prosciutto di San Daniele: LAB is Consorzio del Prosciutto di San Daniele’s new website, designed to immerse the audience in a digital universe, full of multimedia contents.
With LAB we “virtually” enter the world of Prosciutto di San Daniele: our avatar can visit a seasoning room, interact with the environment and access a wide range of multimedia contents that explain the various phases of the production of San Daniele DOP.
A journey into the metaverse
The Consorteum of Prosciutto di San Daniele always moves on the dual track of tradition and innovation. A digital project like the metaverse offered the opportunity to tell in a unique way the production process of the iconic prosciutto and immerse the user in the values of excellence and sustainability that characterize the brand.
LAB is going to constantly offer ideas and news: the website will be implemented with new contents and the environment created in the metaverse is going to be continually updated with new areas to explore. To give you an example, you will soon be able to visit “Wind” the immersive installation created for the Fuorisalone in Milan.
How about visiting it yourself?